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The Hidden Metric Behind Product-Led Growth
Time to Value reveals whether your product can turn user intent into momentum before attention, trust, and urgency disappear.
Jul 11
•
Blake Oswald
The Freemium Trap
Why most companies use freemium as a pricing strategy when it is actually a distribution strategy
Jul 1
•
Blake Oswald
June 2026
What Product-Led Growth Is, and What It Is Not
Product-led growth is not a funnel tactic, a pricing model, or a self-serve motion. It is a way of building a business in which the product experience…
Jun 30
•
Blake Oswald
Why Superhuman Charged $30/Month Before They Had 1,000 Users
How Superhuman used price as a product-market-fit filter, not a growth blocker
Jun 19
•
Blake Oswald
1
The Calendly Effect: How Embedded Virality Helped Build a $3 Billion Company
In January 2021, Calendly raised $350 million at a valuation of more than $3 billion. By then, the company had become one of the clearest examples of…
Jun 17
•
Blake Oswald
1
Slack’s 2,000-Message Rule: How to Find the Right Activation Metric That Will Supercharge Growth
How Slack discovered the behavior that predicted retention, and how product teams can find and operationalize their own activation threshold.
Jun 16
•
Blake Oswald
1
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